Collect Those Email Addresses!

One of the biggest suggestions I give to all of my website design clients is to collect email addresses from their visitors. By building a list of customers and potential customers, businesses can often get repeat sales without any new advertising methods.

A simple newsletter, blog entry, or promotion email sent each month to the email list will generate more income and customer loyalty. Customers want valuable information. They will become loyal to the businesses who provide that information.

A simple lead capture page or section on the website will help gather these emails. If the business has a brick and mortar location, then it is important for them to gather email addresses from their walk in customers. This can be done by running promotions. For example: a restaurant can offer the chance to win a free lunch every week for their customers that submit their email addresses/phone numbers to them.

If you just take the time, you can come with hundreds of ways to make it worthwhile for your potential customers to give you their email address and subscribe to your information or promotions.

Until Next Time....